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Becoming a LEGO® Master all starts with one brick. By letting your imagination fly you can create incredible things, you just have to start. We took that notion and sent the viewer on a journey around New Zealand re-imagining key landmarks and animals. Giving them a fun lego twist.
LAUNCH TVC
OUT OF HOME
For the launch of LEGO® Masters NZ a major out of home campaign throughout New Zealand was created. Special builds with 3D LEGO ® Brick extrusions. Bus Stop takeovers in main metro areas, combined with placing giant 3D LEGO ® Brick near those bus stops and in shopping malls where they were backed with key art. Finally Adshels, digital billboards and building covers/decals were created using LEGO ® Brick versions of well-known NZ landmarks and animals
RADIO
A series of radio spots were created that carried through the idea of re-imagining life. Each radio spot was written to target a specific time of day or day of the week. Anticipating what people would be doing or thinking about and encouraged to re-imagine their life differently
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