DEADPOOL TVNZ 2 BRAND INTEGRATION
So, 20th Century Fox walked up to TVNZ and said, "Hey, wanna hang out with Deadpool?" The response, "Heck yeah! Suit up!"
The mission? Smother every TVNZ brand asset with Deadpool's charm (and occasional potty mouth). The TVNZ town was painted red… and black… and sarcastic.
CAMPAIGN REEL
BROADCAST STANDARDS
The plan? Cook up a Deadpool-style broadcast standards spot so edgy it needed its own warning label. Nailed it—so much so, it got complaints for actually breaking broadcast standards. Oh, and yes, that’s Ryan Reynolds in the suit, delivering the sass.
BRAND IDENTS
TVNZ 1’s on-air branding? Iconic, adored, and totally untouchable. Naturally, Deadpool messed with it.
TVNZ 2? Oh, Deadpool crashed that party too, leaving his mark all over the branding.
TVNZ DUKE’s brand is bold, disruptive, and untamed—so Deadpool was handed the keys and let him Deadpool off the leash to blow it up entirely.
TVNZ ONDEMAND INTEGRATION
Ahead of Deadpool 2’s worldwide premiere, TVNZ OnDemand became Deadpool's personal playground. His logo took over navigation, he “enhanced” show tiles, and he got a show page for trailers, behind-the-scenes chaos, and giveaways. Because why wouldn't anyone want more of deadpool
TVNZ DUKE’s overnight quiz got a Deadpool makeover, blending brain-busting questions with one-of-a-kind humor. You're welcome, night owls.